2nd Annual Social Media
in Business Census
Social Media; what is it good for?
Quite a lot it seems! The 2011 census has captured the views, feelings and experience of over 150 B2B marketers in the UK.
This census from Cyance and the IDM is now in its second year and looks at the amount and type of social media activity carried out by b2b organisations, together with the latest trends and growth areas. It also explores the issues affecting the industry and the effectiveness of social media overall - as well as compared to other digital marketing channels.
Many thanks to the 150+ b2b marketers who helped contribute their thoughts and views to the census in 2011.
